Bulk Buy: The 6 Best Toilet Paper Brands in 2020

toilet paper

Finding the best toilet paper means comparing different sized rolls and how soft, and strong, each one is under different conditions.

Good Housekeeping does some extensive testing on products like toilet paper, and many of the products on our list have their seal of approval.

Comparison Table

Product FAQs

To find the best toilet paper, we looked at assessments conducted by experts and users. We also looked at general user feedback and evaluated the features and product lines offered by each brand on our list.

What Makes Some Toilet Paper Better Than Others?


Different users will have varying preferences when it comes to toilet paper in their household, but in general, the properties that matter most are softness and strength.


It should be soft and strong when using it, but also needs to dissolve quickly when flushed, so it doesn’t cause clogs in the plumbing.


Some users also have a septic tank instead of a sewer line, which means that it needs to dissolve more thoroughly, so it doesn’t affect the functionality of the septic system.


It is  also comes in different sized rolls, and many households prefer a larger roll, so it doesn’t need replacing as often.


Why Should I Buy Toilet Paper in Bulk?


Buying in bulk almost always saves you money compared to buying it in smaller packages. Bulk buying can be the same quality as the smaller packages but at a lower price per sheet.


If you have the room to store in larger quantities, you’ll want to buy a larger package and keep it on hand.


Plan on buying around six months or so of toilet paper if you can, but for larger families, three month’s worth of it might be more realistic.

How We Reviewed

frog

Image source: Pixabay.com

To find the best toilet paper, we looked at assessments conducted by experts and users. We also looked at general user feedback and evaluated the features and product lines offered by each brand on our list.

Overall Price Range

The price of toilet paper can range widely from one brand to another based on the individual properties of the product, and the package size.


Many brands will offer differently sized packages than the competition as a marketing tactic, and there are also strong and soft varieties to consider.


It is also frequently on sale at various establishments and online, so it's worth shopping around for coupons or discounts before your next purchase.


Buying in bulk will also reduce the cost per roll, and this can add up to real savings if you have the room to store the extra rolls.

Product Buyer’s Guide: How to Choose the Best Product

paper

Image source: Pixabay.com

Finding the best toilet paper may require some research and consideration about your personal preferences and room for storage. Larger packages are often cheaper per roll, but you’ll need the place to store them.


To find the toilet paper that you like best, you may need to try a few brands, but in general, you’ll want to select one that is ultra-soft or ultra-strong for the best products in each category.


If you have to have septic safe or quick dissolving toilet paper, then these options may not be available to you.

The Top 6 Brands of Toilet Paper

Our list of toilet paper brands comes with specific recommendations for the best types of toilet paper products and other helpful information.

tissue roll icon image

Presto!


Amazon Brand - Presto! 308-Sheet Mega Roll Toilet Paper, Ultra-Strong, 24 Count
  • Includes 24 Mega Rolls (4 Packs of 6 Mega Rolls) with 308 2-ply sheets per roll
  • 24 Mega Rolls = 96 Regular Rolls (based on a regular roll with 77 sheets)
  • Up to 80% thicker and stronger (versus the leading 1,000 count brand)
  • Septic-safe bath tissue
  • Made with pulp sourced from sustainably managed forests and controlled sources

Presto! is an Amazon brand and can only be purchased on the Amazon website. It is part of their subscribe and save program.

Pros

  • Occasional coupons and deals available
  • Bulk quantities available
  • Priced competitively with other brands
  • 80% stronger and thicker than other brands
  • Made from sustainably sourced materials

Cons

  • This brand is not available in stores
  • Dissolves a little too quickly
  • Narrower rolls than other brands like Charmin
  • Key Features
  • Where to Buy

You can buy this product on Amazon where there are occasional coupons and other deals.

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Berkley Jenson


The Berkley Jenson brand may be familiar to some individuals, but depending on your location, it may be an unknown brand. 

Pros

  • Septic safe
  • Good Housekeeping Seal of approval
  • 2-ply for extra thickness, 173 sheets per roll
  • Packages come with 36 rolls
  • Can be purchased online without a membership

Cons

  • Not as strong as other brands when wet
  • May have some pilling
  • Part of the BJ’s club brand so availability may vary
  • Key Features
  • Where to Buy

You can buy this toilet paper online at the Berkley Jenson website even if you aren’t a member.

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Cottonelle


Cottonelle Ultra ComfortCare Soft Toilet Paper, 36 Family Plus Rolls
  • When your Cottonelle product is listed as "ships and sold by Amazon.com" you can buy with confidence. Cottonelle cannot ensure the authenticity of products purchased from other sellers

Cottonelle is a favorite brand for its pillowy softness, and overall strength. There are several different kinds of bathroom tissue available from this brand, and most are very highly rated.

Pros

  • Dedicated sustainability efforts and forest stewardship
  • Ripples for greater comfort
  • An excellent value with bulk packages and low prices
  • Fluffier than other 2-ply brands
  • Three times stronger and thicker than the leading brand

Cons

  • May clog some pipes
  • Doesn’t dissolve as fast as other brands
  • Rolls are narrower than the competition
  • Key Features
  • Where to Buy

You can buy this bathroom tissue on Amazon and at various grocery and retail stores.

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Chrarmin Ultra Soft


Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega Rolls = 123 Regular Rolls (Packaging May Vary)
  • Pack contains 24 Rolls (338 sheets per roll) of Charmin Ultra Soft Family Mega Roll toilet paper
  • 1 Charmin Family Mega Roll = 5+ Regular Rolls based on number of sheets in Charmin Regular Roll bath tissue
  • Charmin's softest 2-ply toilet paper ever made
  • Charmin's irresistibly soft toilet paper with a unique cushiony touch
  • More absorbent so you can use less vs. the leading bargain brand

Charmin embossed their toilet paper like many other brands with their logo and some different designs meant to enhance the softness and strength of the product.

Pros

  • Twice as absorbent as other leading brands
  • Comes in Mega rolls that are extra large
  • Can reorder this product using Alexa devices
  • 5x as many sheets on the mega roll compared to a regular roll
  • Stamped with the Charmin logo for extra softness

Cons

  • Doesn’t fit in many standard toilet paper holders
  • Quality control issues mean the softness is irregular
  • A little too narrow for some users
  • Key Features
  • Where to Buy

You can buy Charmin products on Amazon, and at Target, Walgreens, and Walmart.

tissue roll icon image

Quilted Northern


Quilted Northern Ultra Plush Toilet Paper, 24 Supreme Rolls, 24 = 99 Regular Rolls, 3 Ply Bath Tissue, 3 Packs of 8 Rolls
  • Premium bath tissue delivers softness with 3 cushiony, absorbent layers
  • Luxurious embossed texture for ultimate comfort
  • Quilted Northern ultra plush toilet paper is 3X thicker and 3X more absorbent than leading value brand
  • Flushable and safe for standard septic and sewer systems
  • Includes 24 supreme rolls of classic White toilet paper (3 Packs of 8 rolls each, 319 sheets per roll)

This brand has a unique embossed pattern on its toilet paper that is easily recognized. Their products also come in bulk packages.

Pros

  • Embossed for added comfort and cleaning
  • Highly cushioned and absorbent with three layers
  • Safe for sewer and septic systems
  • Three times more absorbent than the leading brand
  • Large rolls that equal four regular-sized rolls

Cons

  • Narrower than some other rolls
  • Paper is thinner on some versions than others
  • Three different names for rolls sizes that can be confusing
  • Key Features
  • Where to Buy

You can buy this product on Amazon, Walmart, Target, and Costco.

tissue roll icon image

Seventh Generation


Seventh Generation Toilet Paper, Bath Tissue, 100% Recycled Paper(Pack of 4, 12 rolls/Pack)
  • 2 ply bathroom tissue designed for softness and strength
  • Made with 100 percentage Recycled Paper, no added dyes, inks, or fragrances
  • Septic safe and compatible with low flow toilets in RVs and campers
  • Shipment includes one 48 rolls
  • Whitened without chemicals containing chlorine

Seventh Generation offers bath tissue that has two layers and is soft and durable. Their toilet paper uses at least 50% post-consumer recycled paper.

Pros

  • 100% recycled toilet paper in a recycled plastic wrapper
  • No added dyes, fragrances, or inks
  • Compatible with RV toilets and low-flow toilets
  • Paper whitening achieved without the use of chlorine or other chemicals
  • Certified by the Forest Stewardship Council

Cons

  • Since this toilet paper is thinner, you’ll likely need more
  • Rolls aren’t bigger than the competition
  • Some quality control issues reported
  • Key Features
  • Where to Buy

You can buy this bathroom tissue on Amazon, and at retail stores like Walmart and various grocery stores.

Some Helpful Information

Below is a comparison table with other helpful information about these toilet paper brands.

Title/Name

Presto!

Berkley Jenson

Cottonelle

Number of Layers (Ply)


2-ply



2-ply



2-ply


Septic and Sewer Safe?


Yes



Yes



Yes


Are bulk Packages Available?


​Yes



Yes



Yes


Title/Name

Charmin

Quilted Northern

Seventh Generation

Number of Layers (Ply)


2-ply



3-ply



2-ply


Septic and Sewer Safe?


Yes



Yes



Yes


Are bulk Packages Available?


Yes



Yes



Yes


Final Verdict

Finding the toilet paper that you like best can be a process so you may need to try a few kinds before buying a bulk package of the one you love.


If you need to start with a brand and you aren’t in an RV or using a low flow toilet, we recommend Charmin or Quilted Northern. 


These two brands have several options available, and they are less likely to cause pilling than Cottonelle.

Featured Image, Icon via Pixabay, Flaticon

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